Framing university life for aspiring students everywhere, Instagram is an innovative tool that many academic institutions use as a way of showcasing their excellence.
Another form of marketing, Instagram allows its users to harness their online storyboard to promote their products, display their experiences and thus reel in consumers.
For educators, it’s a free campus tour, an insight into an important lecture or a chance to supply viewers with real-world stories of student success.
As a popular study abroad destination, Canada has a multitude of universities desirable to international students.
We’ve searched through many of their Instagram pages to find the most creative accounts with a large student followings – here’s what we found…
University of Toronto – 79.8k followers
If you’ve ever witnessed the work of social media influencers on Instagram, you’ll notice that The University of Toronto (UofT) adopts a stylish approach to sell its campus clothing collection.
By integrating merchandise with a modern social media twist and a clever contest, UofT appeals to both future students and fashionistas who swipe through their Instagram storyboard.
University of British Columbia – 44.3k followers
Check out this creative post from British Columbia. By using holographic statements as a way of demonstrating faculty talent and the progressive research that happens on campus, the university undoubtedly sets itself apart from others.
By bringing innovations to the forefront of their feed, this university encourages the next generation of change-makers to apply to its programmes.
Western University – 40.5k followers
Western University’s move-in day seems to be full of life and entertainment!
Featuring smiling faces and ecstatic bubble dancers, there’s a lot of fun to be had at this university, and that’s something that shows in the moments captured throughout the post above. These eye-catching action shots show that Western seems to be the way forward.
York University – 23.5k followers
View this post on Instagram
Special thanks to everyone who attended #YUCampusDay this past weekend! 📷 @yorkandu
Nothing shows campus inclusivity like a group photo and metallic balloons!
By reflecting the power of teamwork through this post, international students who are scrolling through may notice the diversity of York and want to become a part of it. By keeping to their theme colours throughout the posts, York ensures its brand message remains strong.
University of Ottawa – 20.7k followers
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Special visitor for #GivingTuesdayCA 😍 • De la visite spéciale pour #MardiJeDonne 🧡
Could this post be any cuter?!
Tagging onto the love for adorable and furry animals, Ottawa knows how to draw in followers and use its special visitor days to its advantage. For any dog-loving international students out there reading this right now – Ottawa is clearly the place to be!
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