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The world of business is a battlefield. Millions of new ventures flood the market yearly, and competition is fierce. With only 70% of startups surviving the past two years and a mere half reaching their fifth year, navigating this landscape requires exceptional skills. So how can aspiring entrepreneurs navigate this challenging terrain and build a business that doesn’t just survive but thrives?
This is where WHU – Otto Beisheim School of Management steps in. Founded in 1984, WHU’s reputation for excellence precedes it. Consistently ranked among Germany’s and the world’s top business schools by the Financial Times Masters in Management Ranking, WHU fosters a culture of future-oriented research and teaching in business economics. Their diverse master’s programmes provide a unique and challenging curriculum, equipping students with the agility to thrive in today’s dynamic market.
Take the Master in Management programme, for example. This top-ranked programme in Germany transforms learners into general management experts. A unique part-time option caters to working professionals seeking a Master of Science while maintaining employment. Crucially, it doesn’t compromise the core WHU experience. Students gain exposure to international contexts, hone practical skills and forge connections with future entrepreneurs and business leaders.
WHU is a premier business school, setting the standard for forward-thinking research and education in business economics. Source: WHU – Otto Beisheim School of Management
For those with a burning entrepreneurial spirit, WHU offers the first-of-its-kind Master in Entrepreneurship, which ranks #1 in Germany. This specialised Master of Science programme equips learners with the tools to navigate the complexities of modern business, including technological advancements, innovation, artificial intelligence, and ever-evolving business models. The best part? Students don’t need to have a great idea to pursue this programme. Rather, it develops their entrepreneurial mindset through the Corporate Entrepreneurship course in the programme.
Siddik Turhalli, who pursued a career in venture capital, credits this master’s for his personal and professional growth. It broadened his perspective, honed his analytical skills, and gave him crucial experience in strategy consultancies and private equity. “I learned so much from the professors at WHU, guest lectures, and the other students,” he says. “They had worked in various fields, such as strategy consulting, investment banking, and venture capital. At the time, I had no idea about any of those industries. That’s when I realised that this was why I had chosen WHU.”
Today, he receives offers from companies he once considered out of reach. “I kept working my way up professionally, and WHU was an essential part of that. The community and the sense of cohesion can’t be matched,” says Turhalli.
Sabrina Nielson, who joined WHU in 2021, looking to advance her existing business knowledge and explore entrepreneurial thinking, agrees.
“The entrepreneurial mindset and network at WHU were big selling points for me,” she shares. “I was thrilled when, in our first class on general management in September, Professor Witt brought the focus to entrepreneurial thinking. He motivated us to think about being entrepreneurs and bridged the gap between this and general management.”
Aspiring global leaders will find the Master in International Business a better fit. This programme welcomes individuals from diverse disciplines seeking key skills for success in international settings. It explores topics like managing global supply chains, international business negotiations, and the psychology of leadership, nurturing a deep understanding of what it takes to lead across borders. What’s more, students are taught to apply theory and research to real-world cases, deepening their understanding of effective global leadership.
WHU offers small classes and a personalised approach, ensuring individual attention and tailored student learning experiences. Source: WHU – Otto Beisheim School of Management
Meanwhile, the brand new Master in Business Analytics programme caters to those seeking to unlock the power of data for creating meaningful business solutions. It sets itself apart by focusing on three crucial areas: data analytics, business fundamentals and leadership — all of which are competencies highly sought-after by employers.
Regardless of the programme you choose, you’ll benefit from small class sizes that ensure personalised guidance and instruction. Just ask Nielson, who believes the small cohorts make it easier to appreciate diverse perspectives and varying backgrounds. “Some of us have more professional experience than others,” she exolains. “It’s a great exchange of knowledge. During the exams, we support each other in the areas we struggle so we can all reach the finish line together.”
The result? Students graduate not only adept at tackling any challenge head-on but also with a global perspective that leads to outstanding outcomes. For example, WHU alumnus Felix Baur, alongside his co-founders, is revolutionising the world of online dating through an app that puts more emphasis on personality. Baur, who completed the Master in Management programme at WHU in 2019, believes his entrepreneurial drive became clear during his studies.
“During and directly after my studies, I worked for various venture capital companies from the WHU network, where I gained valuable experience,” he says. “At WHU, I learned to approach problems in a distinctly analytical and structured way. I use these skills every day, as a big part of my current job is facing one challenge after another and constantly finding new ways to solve them.”
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