Quiz: Digital marketing students, do you know these buzzwords?

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It’s an exciting time to be in Digital Marketing. New and advanced technologies are shaking up the marketing sphere, and more and more companies are seeing the value of engaging digital marketers to help grow their brands.

According to Forbes, “One of the major advantages of digital marketing over traditional marketing is that the analytics give marketers a behind-the-scenes look at what customers are thinking and how that translates to what they look for on the web and how they navigate websites.”

The use of robotics, automation and other technologies will just increase the potential of digital marketing as it gets more technologically-driven.

It’s also a great career to get involved in as it’s a relatively new field, meaning there is growing demand for digital marketing specialists.

Research conducted by Fractl and Moz (where they reviewed over 75,000 job listings on found that the need for digital marketing candidates has shot up over the past 10 years.

Planning to major in Digital Marketing, or are you already enrolled in a programme? Check your knowledge on these trendy buzzwords in the field of Digital Marketing, and find out if you’re up-to-date or need to hit the books!

According to industry experts, AI will transform the world as we know it - that includes marketing. What does AI mean?

Correct! Wrong!

What does CPA stand for in a marketing context?

Correct! Wrong!

What exactly is SEO (Search Engine Optimization)?

Correct! Wrong!

What does Geofencing mean and how do marketers use it?

Correct! Wrong!

What is Ephemeral Content?

Correct! Wrong!

What does 'bounce rate' mean?

Correct! Wrong!

Which of the following is the correct way to use 'gamification' in marketing?

Correct! Wrong!

What is 'martech'?

Correct! Wrong!

Quiz: Digital marketing students, do you know these buzzwords?
You're an expert in Digital Marketing!

Congrats! You really know your digital marketing terms. New buzzwords in the rapidly-growing world of Digital Marketing are always cropping up, so good job on keeping up with the trends!
You need to brush up on your digital marketing terms...

You didn't get them all right, but that's okay! There are plenty of new buzzwords popping up in Digital Marketing as it's an evolving field. It's good to stay on track so you can keep up with the industry when you graduate, so start reading up!

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