Quiz: Digital marketing students, do you know these buzzwords?

13 Mar 2019

It’s an exciting time to be in Digital Marketing. New and advanced technologies are shaking up the marketing sphere, and more and more companies are seeing the value of engaging digital marketers to help grow their brands.

According to Forbes, “One of the major advantages of digital marketing over traditional marketing is that the analytics give marketers a behind-the-scenes look at what customers are thinking and how that translates to what they look for on the web and how they navigate websites.”

The use of robotics, automation and other technologies will just increase the potential of digital marketing as it gets more technologically-driven.

It’s also a great career to get involved in as it’s a relatively new field, meaning there is growing demand for digital marketing specialists.

Research conducted by Fractl and Moz (where they reviewed over 75,000 job listings on Indeed.com) found that the need for digital marketing candidates has shot up over the past 10 years.

Planning to major in Digital Marketing, or are you already enrolled in a programme? Check your knowledge on these trendy buzzwords in the field of Digital Marketing, and find out if you’re up-to-date or need to hit the books!

According to industry experts, AI will transform the world as we know it - that includes marketing. What does AI mean?

Automated Intelligence - a hardware or software capable of performing processes automatically

Artifical Intelligence - the simulation of human intelligence processes by machines, especially computer systems.

Correct! Wrong!

What does CPA stand for in a marketing context?

Cost Per Acquisition - the measurement of the cost of acquiring a customer who clicks on a website link or completes any action—basically the return on marketing investment

Certified Public Accountant - the title of qualified accountants in numerous countries

Correct! Wrong!

What exactly is SEO (Search Engine Optimization)?

The practice of increasing the quantity and quality of traffic to a website through organic (non-paid) search engine results

Building your own search engine to allow your client's searches to appear higher on the list

Correct! Wrong!

What does Geofencing mean and how do marketers use it?

Geofencing is a location-based digital marketing tool that sends messages to mobile users in a particular location or boundary

Geofencing is using GPS to find the best place to launch a marketing campaign or install advertisements

Correct! Wrong!

What is Ephemeral Content?

Content that is only available for a short time, like Snapchat posts or Instagram Stories

Videos that are no more than three minutes long

Correct! Wrong!

What does 'bounce rate' mean?

A bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page

A bounce rate shows how many times a person bounces back from a particular website to another

Correct! Wrong!

Which of the following is the correct way to use 'gamification' in marketing?

When playing a game of Grand Theft Auto, you see advertisements for featured car brands in the game

Target customers use an app to play interactive games to create their own 'Wish List'

Correct! Wrong!

What is 'martech'?

Marketing technology - a group of technologies marketers leverage to conduct and improve their marketing activities

Marrying technology - blending marketing and technology to create digital tools used for marketing purposes