In times of crisis, the NYU School of Professional Studies Jonathan M. Tisch Center provides the education, insights, and connections to get ahead
Source: NYU Jonathan M. Tisch Center of Hospitality

Flexible, on-site, and remote study options for fall, plus a US$10,000 one-time scholarship for new students entering any Tisch Center master’s degree*

While the COVID-19 pandemic has deeply affected the hotel and tourism industries, glimmers of hope are already surfacing around the world. Pent-up demand will ultimately need to be balanced by the ability to keep guests safe, without forfeiting the high level of service they expect. From airlines and cruise lines to Airbnb accommodations to boutique and large hotels, businesses will need to be nimble, creative, and strategic in their approach to gain customer confidence and market share.

Now more than ever, if you are considering a career in hospitality, hotel, travel, tourism or event management, it is imperative to gain an education that will prepare you for the challenges that lie ahead.

The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality does just that.

While providing a stellar NYU education, the Tisch Center immerses you in the very heart of these industries. Its three master’s degree programmes —the MS in Hospitality Industry Studies, the MS in Tourism Management, and the MS in Event Management — develop the skills and the knowledge to not only prepare you for a job in your chosen field, but to build a foundation for a long-term career with an upward trajectory.

To accomplish this, the Tisch Center focuses on the opportunities and challenges in the industries it encompasses and provides students with the critical thinking skills and business savvy to take advantage of them or to meet them head on. This presents a tremendous advantage for those who choose to embark upon a career path in these continually evolving fields.

“The Tisch Center’s approach, while academically grounded, is very much based in real-world learning that is driven by the latest trends,” noted Nicolas Graf, PhD, associate dean of the Tisch Center.

“In addition to the classroom experience, the Tisch Center brings in guest lecturers at the highest level and affords students the opportunity to attend some of the largest industry events it hosts. It is in these types of forums that students are able to hear about and digest the major challenges that are affecting the industry, and are exposed to the mindsets of top executives who are coming up with innovative solutions,” he asserted.

Source: NYU Jonathan M. Tisch Center of Hospitality

Recently, students had the chance to attend a virtual panel, titled the “CEOs Check In,” which was hosted by the Tisch Center. Moderated by Jonathan M. Tisch, chairman and CEO of Loews Hotels & Co. and co-chairman of the Board of Loews Corporation, the panel discussion was attended by more than 3,000 industry professionals who were eager to hear from the all-star roster of panelists including:

  • Keith Barr, chief executive officer, InterContinental Hotels Group (IHG)
  • Sébastien M. Bazin, chairman and chief executive officer, Accor
  • Mark S. Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation
  • David Kong, president and chief executive officer, BWH Hotel Group
  • Christopher J. Nassetta, president and chief executive officer, Hilton
  • Arne M. Sorenson, president and chief executive officer, Marriott International.

The discussion was deeply informative, and served to ground participants in the magnitude of the crisis, but also enlightened them on the flexibility of these senior-level executives and the leadership qualities they possess, which have allowed them to think innovatively and see the issues they face as new opportunities rather than obstacles.

Students came away with a more positive outlook on the future of the industry. The executive’s parting advice to them was to be adaptable to new norms, stay focused, and to always look for new pathways to success.

It is this type of exposure to industry, which the Tisch Center provides, that is so important for students who wish to pursue a career in the hotel, travel, tourism, and event management sector.

In addition, the Tisch Center affords students the opportunity to gain an international perspective in all facets of the business through their participation in a wide range of Global Field Intensives (GFIs). Through these specially-designed opportunities, they can take a deep dive into local economies and destinations, exploring how they are unique in their own right, yet ultimately are interconnected in so many ways.

Source: NYU Jonathan M. Tisch Center of Hospitality

The GFIs provide another valuable lesson to be learned in times of global crisis. Guest lecturers, including top industry leaders from global entities such as Norwegian Cruise Line, Marriott International, Google Travel, and Union Square Hospitality, share their insights with students and offer an unmatched personal perspective — one that is based on years of experience and has persevered through uncertain times.

In response to the issues that students are facing due to COVID-19, the Tisch Center is offering flexible study options for fall 2020. Students applying to any of the three master’s degree programmes can study in New York City or can begin to take classes remotely and study on-site starting in spring 2021.

The Tisch Center of Hospitality is also offering a one-time US$10,000 scholarship for all new students who are accepted into the MS in Hospitality Industry Studies, the MS in Tourism Management, and the MS in Event Management.* There’s still time to apply for fall!

* Additional scholarships awarded annually on a competitive or need basis.

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