As one of the newest job roles to be created by our image-obsessed society, influencer marketing has nestled its way into many brand strategies.
By focusing on a fashionable individual (or individuals) that audiences can relate to, companies are carefully selecting social media-savvy figures to promote their products.
For example, Italian style icon Chiara Ferragni used the influencer marketing technique on social media outlets to get to the top of the fashion industry.
As you can tell from the Instagram post above, Ferragni uses an enticing caption and tags the luxury handbag company to draw in her 13.6 million followers.
Through the form of paid influencer marketing, this publicised brand has hired the Italian model to showcase their newest items in an attempt to increase sales and their own social media following.
Of course, Ferragni is just one of the thousands of online personalities who are using their fame to fund their living expenses and increase their global profile.
Alongside this trend, there’s been a rise in student interest for influencer marketing courses.
One scheme that’s attracted worldwide attention is the Condé Nast Italia Social Academy who are running a six-month course in digital marketing. As the subject’s popularity increases, more and more colleges and universities are catching on.
Whether or not they want to use it to become an influencer or to work with influencers is up to them, but here are the basics so far…
What will I gain from an Influencer Marketing course?
Exposure: This course will expose you to the full potential of social media platforms such as Twitter, Instagram and Pinterest. By enhancing your digital know-how, you’ll have a higher chance of being noticed by employers and getting hired to boost their marketing output.
Credibility: Throughout the course, there will be plenty of practical tasks for you and your camera to get stuck into. Once you start publishing these images and tagging fellow influencers and brands, you’ll build up your credibility and personal profile. With any success, companies will reach out to you for further work opportunities.
Digital Proficiency: Influencer Marketing courses equip you with prime digital tools and techniques. Since you’ll be refining your tech expertise everyday, your capabilities will expand and you’ll adopt a niche set of computer-based skills.
Cultural Awareness: This topic will require you to study trends and cross-cultural patterns. As marketing approaches differ from country to country, you’ll leave your course with heightened cultural appreciation.
Equipment Experience: Every successful influencer and their fellow marketers will have the chance to use state-of-the-art equipment. From the latest camera filters to the most technical tripods, there’s a whole world of new technology out there for you to test.
Modern Opportunities: As influencer marketing is a fresh job on the market, there will be many modern opportunities out there. Just remember, it’s still a new field that’s full of openings and insights.
So, if you want to establish yourself as a brand new influencer or as part of an influential digital team, engaging experiences await.
By integrating your skills with the realm of influencer marketing, both your posts and personal brand will be admired!
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