University of Liverpool: A launch pad to your successful career in sport
Image courtesy of the University of Liverpool

“Our content blends traditional business subjects such as marketing, leadership, strategy, finance and economics with contemporary concerns in sports business…This unique blend allows our graduates to both continue to, and help affect positive change in the practice of sports business.” – David Cockayne, Director of Studies

There is no doubt that the sports industry is a growing sector. The appeal of business in sports attracts a breadth of employees with specialisms spanning from marketing and sponsorship to economics, data specialists, operations and most things in between. With an employee base that’s diverse in gender, as well as age and nationality, a career in the business of sports is one that’s truly global.

Entry level positions can pay generously and include roles such as marketing assistants, data analysts and events co-ordinators, just to name a few, but how can you carve a successful career in such a competitive industry? MBA programmes can provide top level managerial knowledge but these courses can be incredibly vying, and are often exclusive to seasoned professionals with a vast catalogue of leadership experience. A Master’s in Sports Business can open doors for the younger generation of future sports leaders, providing the knowledge and skills you need to get your foot firmly in the door. A qualification in Sports Business offers a more specialised route to employment in the sector, providing a solid foundation for a career in sports and leadership.

Image courtesy of the University of Liverpool

Set to launch in September 2017, the Sports Business MSc at the University of Liverpool Management School is a new and innovative market-led programme, designed in consultation with major players from the professional sports industry. To meet the needs of market demand, content has been devised to blend traditional business subjects such as marketing, leadership, strategy, finance, and economics with contemporary concerns in sports business such as big data, data analytics, digital practice, sustainability, and ethics and governance. This unique balance allows future graduates to both contribute to, and help affect positive change within the practice of sports business.

Each aspect of the course is founded on research undertaken by the School’s research centre for Sports Business, known to be a global Centre of Research Excellence. The team comprises of industry specialists, carrying out cutting-edge research into a range of business, economic and cultural aspects of sport including football management, sport data analytics, sports markets and leadership in sports. This underpinning research provides the leverage needed for a head start in this rapidly changing and fluid industry.

But it’s not just the Centre of Research Excellence, nor the Management School alone that resonate the University’s success. Graduates of this reputed university benefit from what’s known as the ‘Liverpool Advantage’, propelling them to the height of graduate success. On top of world-class teaching and an unrivalled student experience, graduates bearing the Liverpool name are associated with no less than nine Nobel laureates, and join an extensive, global network of Russell Group alumni. Also a recognised member of the top one percent of universities worldwide, this globally-focused university boasts 1,300 external collaboration, and with its influence felt on virtually every continent, it’s easy to see that the Liverpool name carries long-lasting weight.

Boasting two Premier League football clubs and excellent links to neighbouring rugby teams, the city of Liverpool is a hub for sports business. As with any industry, networking is key. The School is already home to the Football Industries MBA, the top ranked sports MBA in the UK, putting the University firmly on the map when it comes to working with key partners. With the Management School’s links to industry there’s ample opportunity to make those all-important connections. The Sports Business MSc provides a platform for interaction with excellent sports business speakers to highlight the practical aspects of working in the global sports market. In the capstone ‘Sports Business Practice’ module students get the chance to visit Premier League football clubs as well as high profile sports businesses from cricket, rugby and other sports.

The sports industry may be thriving, but while opportunities for employment are expanding, demand is simultaneously increasing. The dedicated Master’s careers support at the University of Liverpool Management School are on hand to provide the additional skills and advice to help make that dream job a reality.

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