“A few key lessons that I learnt while working [on my internship]…were really based on the foundation that I got through my Master’s degree. I learnt in real-time how to manage and how to react to certain situations regarding social media content marketing. I also applied research skills that I learnt on my Master’s…and…also…how to work individually and take initiative when it comes to digital marketing.” – Diana Tolockaite, MSc Marketing, Salford Business School
There aren’t many cities that have influenced the world’s sport, arts and cultural scenes as much as the UK city of Manchester. In fact, it can be argued that Manchester is a place that’s earned global standing and relevance. And while the city is en route to becoming a global hub of digital innovation, many will be surprised to know Salford – Manchester’s lesser-known but just-as-cool neighbour – has also fast been climbing up the ranks…
In terms of business potential, Salford has officially been named the nation’s top start-up city, beating the adjoining Manchester and London – the thriving UK capital. The Manchester Evening News reports that between January and March this year, a whopping 1,393 fresh and exciting new companies set up shop in Salford, a number that’s up 85 percent on figures from 2016.
And as a city in-line to produce a staggering 5,286 new companies this year alone, it’s time to shine a light on Salford as a beacon of potential for the UK and the world.
“The University of Salford plays a key role in supporting entrepreneurs to start-up new companies,” says Alex Fenton, Digital Business lecturer at the Salford Business School.
“We work closely with digital companies locally and our own graduates are contributing as well,” he adds.
“Being based in Salford is brilliant, we have incubator spaces where students can set up companies and they are then happy to stay in the area because it is so well connected with the rest of the world, for example Salford alumni Jamil Khalil raised millions [to] build his digital company Wakelet and he is making a great success of it in the city.”
As an institute whose reputation for excellence resonates worldwide, the Business School demonstrates an infallible commitment to industry engagement and graduate employability. From the fully-accredited MBA to its diverse range of MSc’s – all of which boast ingrained work placement opportunities; the institute provides real-world experience at every learning stage.
Industry-relevant opportunities abound at this school – largely due to its close associations with businesses throughout the region. Programmes are forged in partnership with these corporations and their leaders, ensuring that knowledge acquired is both relevant and cutting-edge. Live briefs, guest speakers and industry visits are incorporated in these detailed modules, giving students the chance to practice what they’ve learned within a workplace context.
On top of this, staff come readily-equipped with experience in industry as well as academia, ensuring they understand the realities of the professional world, all the while empowering students with invaluable industry links.
The University of Salford, of which Salford Business School is one of seven schools, boasts a global student body almost 20,000 strong, with 2,500 highly-qualified staff who equally serve the needs of industry, commerce and education. The University’s research and activity helps turnover an annual revenue of £189 million, cementing its position as a leading figure of UK business.
“At Salford Business School, our curriculum links with the business world and support services are all geared toward maximising the employability of our graduates,” the faculty explains. “Our academics are experts in their field and work closely with industry leaders to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.”
Emphasis is consistently placed on the practical and professional aspects of the course, allowing each student to flourish as they apply and refine their skills in the dynamic world of work. All students have the option to pursue short-term paid or unpaid placements, as well as consultancy and international placements that instil professional brilliance, real-world knowledge and a global outlook that proves invaluable as they progress through their careers.
Most placement participants witness measurable academic improvements throughout their degree, highlighting the benefits of Salford’s business-focused and industry-connected curriculum.
This is an institution that’s been acknowledged and accredited for its dedication to SMEs and young, social businesses. Its position as recipient of the Small Business Charter award and Social Enterprise Gold Mark serves as testament to its support. But the opportunities don’t stop there, with a number of former students also being matched with industry juggernauts like Barclays, BP, BUPA, Hewlett-Packard, IBM, Nestlé, Network Rail and Selfridges, where all are encouraged to cultivate their new professional connections long after placement has finished.
“The contemporary business model operates on an increasingly global scale and this agenda sits at the heart of the Salford Business School’s values, shaping our approach to teaching and research and how we prepare our students to be internationally aware and competitive,” the institution notes.
“This approach is also reflected in the diversity of our student body,” the Business School faculty concludes. “Each year we attract over 3,000 international students from more than 100 countries around the world. Studying at the University of Salford provides an opportunity to live, learn and work alongside a unique mix of cultures and ideas that enrich and complement our curriculum.”
Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Here, the curriculum is informed by industry, providing outstanding work placements, driving research and influencing teaching. For students, this leads to an exceptional experience that provides the knowledge, skills and experience needed to flourish in a global business environment.