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University of Exeter: Preparing business graduates for the Fourth Industrial Revolution

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As we transition into the Fourth Industrial Revolution, the advancements of technology at a break-neck speed are radically disrupting almost every business sector. GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, facial recognition in airports and personalised Netflix recommendations are now just part of our everyday lives. A digital transformation is underway and the University of Exeter, Business School has the programmes to prepare you for it.

Our academics, your future lecturers, are experts working in the field and are currently part of the UK government’s efforts to boost the digital revolution. On 1 March 2021, the University’s Digital Innovation for Growth, Impact, and Transformation (DIGIT Lab) is set to launch as one of six national Next Stage Digital Economy Centres. It has a budget of almost £12 million over five years, including more than £5 million pounds from industry partners and a £3.6 million investment from the Engineering and Physical Science Research Council (EPSRC).

The lab is part of the Business School’s INDEX (Initiative in Digital Economy at Exeter) research centre, working in collaboration with large established organisations to reimagine working practices for the digital age. It will go beyond merely digitising current products and practices to address core transformation challenges.

In many ways, the last year saw faster adoption of technology enterprises than at any other time in contemporary history. Yet there is more to be done. “Large organisations face significant challenges in a time of massive change,” explains Professor Alan Brown, Professor of Digital Economy at INDEX. “Size and heritage can inhibit substantial changes to how businesses work. They must move quickly to create digital products and deliver them digitally to an audience that demands digital interaction.”

Master’s programmes designed for the future of work

The University of Exeter Business School’s programmes respond to this urgent need for a change of pace in digital deployment. If you want to develop your own start-up, launch the next big digital platform, use innovation as a catalyst for change in a multinational organisation, or create a social enterprise to have maximum positive impact, then the MSc Entrepreneurship and Innovation Management programme is for you.

The programme combines theoretical rigour with a unique focus on experiential and practical learning. Guest lectures give you access to practitioners and policy makers, who share real-world experiences to prepare you to tackle the challenges facing entrepreneurs and SMEs today.

After graduation, students can look to work in a diverse range of roles including as business consultants, data consultants, business analysts, supply chain analysts and marketing analysts amongst others.

The MSc Business Analytics is for those who want to dig deeper to understand the potential and limitations of data, frame complex data-driven business problems, analyse data with the right statistical techniques, employ the latest analytics tools and platforms and communicate analytics results to business executives, partners and customers.

Source: University of Exeter

An industry-based project will provide experience on how to overcome the challenges of working in a live business context with real data. Students will be equipped with specialist knowledge and skills and prepared for careers as business analytics professionals, business insights executives, consultants, database analysts, investment specialists and more.

Graduates will be well placed to join the world’s leading companies that need people who understand how management best practices are evolving to adjust to this new, deeply complex, interconnected and data-driven world.

Funding available for 2021

The University of Exeter Business School wants to ensure studying for a Masters remains accessible to the brightest minds of the future, regardless of financial background and has a range of specific scholarships available for 2021 entry.

Join our Virtual Open Day – 24 March 2021

If you are ready to take your career to the next level, check out the University’s virtual open day on 24 March, 2021. You will have the opportunity to talk to current students and staff, have your questions answered and find out what it is really like studying at the University of Exeter Business School