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In today’s interconnected world, the power of studying international business cannot be overstated. With the rise of globalisation, businesses of all sizes and industries are expanding their reach across borders and cultures, creating a need for professionals who can navigate the complex world of international trade and commerce. From understanding macro-economic trends and cultural differences to developing effective strategies to compete in several markets — there’s no better place to prepare for global success than EU Business School (EU).
This institution’s mission is to prepare budding decision-makers to drive change and thrive in the global business arena while instilling and upholding values such as positive transformation, multiculturalism and diversity. As a result, it attracts a student body that collectively represent over 100 nationalities and has been globally recognized for its diversity, including by QS, who ranked its MBA programs number one worldwide for class and faculty diversity in 2022.
“Our international intake is very high compared to other universities and colleges I’ve taught at over the years,” says Maximilian Marten, a lecturer at the Munich campus who brings a wealth of experience into classrooms, drawn from the years he’s spent working with Adidas, Mizuno and WMF. “This means the diversity of perspectives, as well as cross-cultural communication, is unparalleled and gives a unique level of discussion across our programmes.”
Maximilian Marten is a management consultant, sports marketing expert and relationship-builder. Source: EU Business School
Among the programmes that Marten teaches is EU’s BA (Hons) in Business (Management). This three-year, full-time undergraduate degree was designed to give students a strong grounding in fundamental business concepts, ideas, practices, and methodologies. The innovative programme, like all those offered at EU, is designed to develop work-ready graduates who have the hands-on skills to excel in the workplace of the future.
To this end, it is also just as practical and application-based as it is theoretical. “This ensures there is a broad range of learning opportunities and styles to suit all of our students,” says Marten.
To ensure students get a feel of the industries they hope to one day join, the programme leverages a pragmatic and experiential learning approach, which includes case studies, business simulations, company visits and conferences with world-renowned businesspeople and thought leaders.
For example, Paul Polman — co-founder of IMAGINE, former CEO of Unilever and well-known advocate of sustainability — visited EU to speak to students about the importance of sustainable practices and to explain how companies must help stakeholders implement respectful environmental practices for future generations. He was just one of the speakers at EU’s flagship ‘Learning from Leaders’ conference series, which has also featured Zev Siegl, co-founder of Starbucks; Tom Siebel, founder of C3 AI; Paul Bulcke, chairman of Nestlé; and André Hoffman, vice chairman of Hoffmann-La Roche.
At EU, Marrilyne D’Cruz went from international student to full-time employee. Source: EU Business School
Marrilyne D’Cruz, a graduate from Singapore, got to work with top-tier organisations like Deloitte, Amazon and Google while completing her dissertation project. “Everything you learn has real-life applications at EU,” she says. “Critical thinking is at the very core of everything we’re taught, too. We’re encouraged to challenge ourselves and truly think outside the box, which ensures that, when we’re in full-time employment, we’re thinking and acting like innovators.”
Studying the programme at the three physical campuses (EU also has a Digital Campus, for maximum flexibility and convenience) made all the difference as well. “The flexibility is amazing here, meaning you’re able to move across the EU campuses in Barcelona, Munich or Geneva on a semester basis, giving you the ability to travel and learn whilst broadening your horizons, which is definitely a rarity I have yet to see many other schools offer,” enthuses the graduate.
Upon graduating, D’Cruz stayed on at the business school, helping other students find their niche as a peer advisor. Then, after successfully completing a sales internship, she joined EU full-time as a regional recruitment manager. Given that business is vital to Munich’s identity, it’s little wonder why she opted to stay put — after all, it’s this reputation that brought her to EU in the first place. “It has always been an attractive market/place that I’d wanted to pursue a career and upskill in,” she says.
The city — nicknamed the centre of “laptops and lederhosen” — is a major economic hub in Germany that prides itself on innovation and excellent quality of life. Hence, it boasts the strongest growth and employment rates in the country. The EU Munich campus is ideally located in the heart of the city, and offers state-of-the-art learning facilities, such as customised classrooms equipped with the latest technology, a vibrant student lounge perfect for unwinding, and a well-stocked library that never fails to inform or inspire.
It’s easy to understand why EU’s 700-strong multicultural student body proudly calls this campus home. While for new students from afar, initial jitters might be hard to shake — but no case of homesickness is too severe for their university to cure.
“EU has a fantastic support network for international students settling in at the Munich campus,” affirms D’Cruz. “Travelling all the way from Singapore, in my case, can leave you feeling very overwhelmed. Not knowing where to buy food, where you’re going to live or how to make your way around the city is a scary thought, so knowing that you’ll be helped and supported every step of the way makes the move a lot less daunting and helps you to integrate seamlessly.”
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