The #1 LinkedIn hack that got this Indian grad hired by a UK company

Creating content on LinkedIn might not be the first thing that comes to mind when you’re stressing about job applications, but what if it’s the very thing that could change everything?

Getting jobs in the UK these days is tough.

Now try doing that as an international student. Where you’re not just competing with hundreds of other applicants, but also navigating visa rules and sponsorship requirements.

It may start to feel like the system is against you.

When you send dozens of applications, you hear nothing back. When you do, the recruiters ask if you “need sponsorship,” and then you’re ghosted.

But here’s the thing: while most people are stuck in that loop, Kamya Marwah, an Indian graduate from the University College London (UCL), did something different. Instead of just applying online, emailing more recruiters, and hoping for the best, she tried another feature of the platform: posting content. 

Marwah is participating in an event as part of her marketing internship at a startup over the summer. Source: Kamya Marwah

Not just random posts, but real, honest updates about her journey, her challenges, and her wins. She built a personal brand that people could connect with — and it paid off big time.

“I got three full-time offers straight out of uni,” says Marwah. “Actually, technically four, and it’s all thanks to the content I created on LinkedIn to put myself out there.” 

Kamya cracked the code by turning LinkedIn into her portfolio, her network, her stage.

Her story is proof that showing up online with purpose and personality can open doors that job sites never will.

Marwah knew precisely what she was getting into when it came to applying for jobs in the UK. The process was long, competitive, and , exhausting, but waiting around? That was never her style.

“I started posting on LinkedIn so employers could see what they were in for when they interview me,” she says. “I was also really interested in working with start-ups and diving into the marketing world, so I began creating content around the importance of founder-led marketing.”

Marwah is currently a Content and Community Lead at Jely. Source: Kamya Marwah

At first, she hated her own content.

“It was a hard pill to swallow at first, and honestly, it was cringe,” she laughs. “I was only getting five to 10 likes on my posts. I wanted to give up. I’d message my friends saying, ‘This isn’t going to work. No one gets a job through LinkedIn. What am I doing?’ But deep down, I knew I didn’t want to wait around for job ads and go through the whole traditional CV route.”

So, she kept going. Post by post, her content started gaining traction, and so did her following. Fast forward to today, and Marwah has built a LinkedIn community of over 18,000 followers.

Marwah founded Kamya’s Art Studio, a passion-driven small business with the core proposition, art that calms. Source: Kamya Marwah

Right after graduating, she landed a marketing executive role at a jewellery brand. It was a great start, but after six months, she was made redundant. Still, she didn’t let that slow her down. 

Marwah managed to secure another full-time job almost immediately after.

“My current employer already knew about my digital footprint,” she laughs. “They knew who I was, that I was into marketing and community building. And the first thing they asked me in the interview? Not about my CV, but how I got to 15,000 LinkedIn followers.”

She may have graduated just a year ago, but Marwah’s already ranked #10 for Female LinkedIn Digital Marketing Creators (UK) and #19 for LinkedIn Digital Marketing Creators (UK) on the Favikon leaderboard.

She’s also a finalist for SocialDay’s Social Media Marketing Awards 2025 in the category of Social Media Content Creator of the Year.

Not bad for someone who started off thinking five likes was a flop.

Marwah was invited to her first event by brand indē wild as a LinkedIn “influencer”. Source: Kamya Marwah

How to start creating content on LinkedIn that will land you a job

Marwah has simple tips for those interested in creating their own content on LinkedIn — gatekeeping isn’t her thing. 

Start now — don’t wait around

“Whether you start now or maybe even two years later, there’s no way out of it,” she says. “So, do it now. Don’t wait around. If you keep waiting for the perfect moment, it will never arrive.” 

Find a concept online, and make sure it follows you offline

When coming up with content for LinkedIn, it was simple for Marwah — the importance of founder-led marketing. However, she ensured that her content followed her offline as well.

“If I come talk to you in person, I would expect the same aura that I would get talking to you about how you create your content,” she says.

Marwah hosting her first webinar on personal branding. Source: Kamya Marwah

Don’t copy — be original

With so much content out there, the only way to stand out is by being authentic. Share your own insights, stories, and perspective. 

“People will copy content and make it off as their own,” Marwah shares. “I’ve had people copy me, too, but in a way it motivates you to be original.”

Consistency

Whether you’re posting once a week or a few times a week, stick to a rhythm that works for you. The more consistent you are, the more people start to notice — and remember — you.

“I believe that I found success on LinkedIn because I’m very, very consistent with my postings,” Marwah shares. “I have not missed a date. I will post at least three times a week, even when I’m on holiday. I didn’t want to break the flow.” 

Put community first 

“Community is the heart of what I’m doing for my content on LinkedIn,” Marwah says. “It’s my personal brand. If my readers aren’t happy with what I’m putting out there, then I’ll change how I go about my content and make sure I’m doing it for them.”