3 ways universities cleverly utilise their Twitter profiles

Among other forms of social media, Twitter is a go-to space for universities to advertise their courses and to connect with students.

But how are they effectively making use of online networks and how are they luring learners in with visually appealing posts?

How are universities luring students in through Twitter? Source: Giphy

Here are three innovative Twitter techniques universities use to attract students…

Personalised student posts 

By personalising Twitter posts, universities speak directly to their students and future applicants.

By tagging learners in posts and showcasing their quotes, these institution’s demonstrate a unique sense of pride. Citing, praising and noticing students for their achievements greatly boosts loyalty and promotes inclusivity.

That’s why the University of Melbourne has shifted the social media spotlight onto alumni member Katherine in the post below:

“My Ask Alumni experience was incredibly informative. Katherine offered me her wealth of knowledge such as career and resume advice.” — Hen, @ArtsUnimelb.

Sign up to Ask Alumni to help current students with their careers and progression → https://t.co/YofHTmr727 pic.twitter.com/AzwTKuDG2Y

— University of Melbourne (@unimelb) October 4, 2018

Student Takeovers 

A popular Twitter technique is the promotion of ‘Student Takeovers’. This is where a selected student takes over the institution’s social media profile for any given period of time.

Usually, students will post about their daily goings on to spark interaction among their peers, all while giving others an insight into opportunities available at the university.

Here’s a student takeover from Benedictine College, who handed over their profile to an avid student traveller!

Ravens abroad! ✈️ Head on over to our Instagram page @benedictineks for a #StudentTakeover with Kylie Mulholland in Florence, Italy! pic.twitter.com/LTZjBy1f9y

— Benedictine College (@BenedictineKS) October 2, 2018

Academic alerts 

Alerting and swaying students towards interesting campus activities is another perk for universities on Twitter.

Below, Bristol University draws hungry students to its law school with free pizza! Accompanied by a promotional photo of learners inviting others to share their tasty treats, online users are bound to keep track of the university’s Twitter feed in case more freebies arise…

Oh! My! Gosh! Free pizza at the law school!🍕

Don’t want to sound cheesy. But our law school is the sauce of some great lawyers. There’s no dough-t about it. So we’re giving our final year law students some slices to scoff in today’s sun. Come down to get a pizza the action!🤣 pic.twitter.com/Saojt18ouh

— Bristol University (@BristolUni) October 3, 2018

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