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From her undergraduate days, Skye King knew she was charting a future with Lancaster University. She arrived as a fresh-eyed first year, with an unconditional offer to study law,and graduated with a 2:1.
What followed was a switch in direction – while remaining at Lancaster. During her final year, Skye had the opportunity to take a Lancaster University Management School module “Marketing Fundamentals.” She was fascinated and, after exploring all available options, decided to study the Chartered Institute of Marketing (CIM)-accredited MSc Marketing in Lancaster University Management School (LUMS). “I felt it was the best for me,” says the Malaysia-born, half-Chinese, half-English graduate who is now a marketing executive with Kaplan Open Learning, part of Kaplan Inc, one of the world’s largest and most diverse education providers.
It has been an eye-opening journey. “I have enjoyed the opportunities to exercise my imagination — such as creating an integrated marketing campaign and developing a repositioning strategy for a brand — which was one of the reasons why I wanted to study Marketing,” she shares.
Source: Lancaster University Management School
Like other LUMS postgraduate programmes, Skye’s MSc Marketing is practice-based, industry-focused and underpinned by research. Lancaster is ranked in the top 10 in three major UK league tables, and its courses are highly-ranked in international league tables. It is one of a small number of business schools globally to hold quadruple accreditation from AACSB, EQUIS, the Association of MBAs (AMBA) and the Small Business Charter.
“The AMBA panel highlighted a range of areas where LUMS was to be commended, notably in respect of the international delivery of the EMBA and with our company-based projects. Other commendations were around collegiality, quality of faculty, investment in infrastructure, and management of change,” explains LUMS Dean, Professor Angus Laing.
The result of these awards and deep industry links for students? An experiential and memorable education at LUMS
Skye says: “I had fun working with my course-mates on many group projects, and gained valuable experiences. For instance, in the Strategic Marketing module we had to develop strategies for a marketing strategy simulation game, called Markstrat. This was an intense module and initially my group made poor strategic decisions. However, we learned from our mistakes, worked smarter and eventually we finished the simulation game top of our class!”
Similarly, the interactive and practical nature of the MSc Entrepreneurship, Innovation and Practice was the highlight of Ankita Gupta’s time at LUMS. “Our assignments were also very challenging and at the same time a very good learning experience,” says Ankita, from India.
LUMS offers programmes across several levels — Postgraduate Certificate (PgCert), Postgraduate Diploma (PgDip), MSc, MA, MBA and PhD —- in various fields, including Health Economics and Policy, Human Resources and Consulting, Leadership Practice, and Quantitative Finance. Find the full list here.
The next step
Many graduates come to LUMS in search of contemporary theory and insightful real-world lessons to deepen what they already know or advance to the next stage in their career. Whether it’s through a taught master’s programme, or a research degree, they leave with the knowledge, skills and experiences to pursue their goals.
A dedicated Careers Team provides the extra assistance to help students define their career paths — a service that lasts a lifetime as a LUMS graduate. Consultants are available for appointments; there is a Careers Portal, a CV360 Builder, events, workshops, placements and study abroad opportunities. All LUMS Careers Services are still available online, with appointments offered via telephone and video, while events and workshops are conducted virtually.
MSc Money, Banking and Finance graduate Micah Chong, who is from Hong Kong and who is now a Graduate Associate at DBS Bank, credits the career support team for helping him “understand his strengths and weaknesses better,” which greatly impacted his career choice.
It’s the ideal ending to his experience here, which was marked by a learning atmosphere that was inspiring, a “bright and diligent” cohort, and a peaceful environment. “The sharing of creative ideas and the international perspective has greatly widened my horizon,” he says.
Cutting-edge knowledge, practice-based teaching, academically-leading research applied in the real world, impactful career support — all you need to evolve into a dynamic business graduate are here at Lancaster University Management School. Find out more here.
