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Tyra Banks to coach Stanford Business students about personal branding

For business students who “want to be on top”, who better to learn from than Tyra Banks?

In May next year, Banks will make her teaching debut by showing MBA students of the Stanford Graduate School of Business the tips and tricks of how to create and maintain a personal brand.

Thanks to her long-running career as a supermodel and experience as the host of a reality TV show, Banks will certainly have much knowledge to impart.

Over two weeks, students will get to learn how to use traditional and social media to communicate their strengths and how to overcome the obstacles they will no doubt face as business leaders.

Throughout the course, students will shape and hone their own personal brand, which they will then share with the public across three platforms – Facebook Live, local television, and YouTube.

Even before the first class commences, each student is required to have a short video ready to proclaim “who you are, what your personal brand is, and what you want it to be”.

Speaking to the Wall Street Journal, Banks said that her teaching style would be “engaging and fun, but tough”.

“If I see somebody not paying attention, I’m gonna call on them,” she warned.

The 42-year-old also said that no phones were allowed during class … unless it was to “tweet something I’ve said.”

Banks will teach the Project You: Building and Extending Your Personal Brand course alongside management professor Allison Kluger, who previously worked as a producer for ‘The View’ and ‘Good Morning America’.

Kluger said she had approached Banks with the idea of teaching a short course after seeing her speak at a recent Stanford event, where she shared her personal experiences regarding the transition into entrepreneurship, including turning to CEO Tony Hsieh of online shoe and clothing company Zappos for advice about how to start her own company.

“I was mesmerized,” said Kluger, adding: “She’s a natural.” 

Banks is currently the CEO of TYRA Beauty and may have another reality TV show in the works, though it will probably be less ‘America’s Next Top Model’, and more like ‘Shark Tank’, reported Fortune.

Interested students better practice their runway walk and smizing!

Image via Associated Press

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