Choosing the right business school is a crucial decision. Prestige and rankings offer valuable insights, but a great school goes beyond mere numbers. It fosters innovation, nurtures talent, and shapes future leaders. Indeed, the best schools can be your roadmap towards a future of boundless potential. For Diana Quiros, EU Business School in cosmopolitan Geneva was the ultimate starting point — and for excellent reasons.
“Being the hub for most international organisations, Geneva is rich in people from different backgrounds,” she says. “The diversity we enjoy here is unmatched by any other city in the world and this is in great part responsible for the professional that I am today.”
Nestled in the heart of Geneva, near the iconic Jet d’Eau fountain and the Mont-Blanc Bridge, EU Business School has four stars for excellence in business education by QS Stars. With over 50 years of experience, it offers English-taught foundation, bachelor’s, master’s, and MBA programmes, all designed to stimulate entrepreneurial spirit, out-of-the-box thinking, and strong leadership qualities.
Here, the approach to education is refreshingly practical. Students aren’t confined to classrooms. They actively engage in real-world business challenges, attend lectures by industry leaders, visit companies, go on field trips, dissect case studies, and gain valuable experience through internships. This immersive learning environment allows students to hone their theoretical knowledge and develop the practical skills highly sought-after by businesses.
EU’s bachelor’s programmes cater to those seeking a solid foundation for their business careers. Among the programmes offered include the Bachelor of Business Administration (BBA), Bachelor of Arts in International Relations, and Bachelor of Science in Business Finance — all feature dynamic and interactive classes. Students also engage with industry leaders and visit multinational corporations, gaining first-hand experience through these interactions.
The curriculum constantly evolves to keep pace with the ever-changing business landscape, ensuring graduates possess the most relevant skills and knowledge to succeed. Take the BS in Business Finance, for example. Through this programme, you’ll learn to make informed financial decisions, anticipate client needs, and manage resources effectively. You’ll develop a strong understanding of financial instruments and institutions, along with a global perspective on finance and sound business ethics.
Diana took subjects like the mathematics of finance, accounting, and micro and macroeconomics with complementary courses in ethics, law, and marketing. “These courses contributed for the most part to building my strong foundation in business studies by helping me improve, of course, on my hard skills but also my soft skills through oral communication courses, in-class debates, presentations, and team projects,” she says.
The BBA programme focuses on cultivating global business acumen, encompassing international negotiation strategies, cultural awareness, language skills, and an in-depth look into the complexities of multinational corporations. With this know-how in hand, graduates are set to take on management positions — something Jose Gabriel Macion experienced firsthand through the Business Consultancy class in the Derby Programme.
“This class combined theoretical teachings with real-life discussions with a CEO of a company, which culminated in a report where we had to develop strategies based on what we took away from the meetings,” Jose says. “Having discussions with an actual CEO was enlightening and fulfilling as we were constantly in the process of applying the knowledge we have accumulated from all of our classes at EU Business School.”
Case studies are a cornerstone of the EU learning experience. Students tackle scenarios based on real or hypothetical companies, applying the concepts learned in class to develop critical thinking and problem-solving skills. Jose particularly remembers Professor Stef De Jong‘s Negotiation class, where students were thrust into different stakeholder positions during unscripted role-playing exercises. This approach mirrored real-world negotiation scenarios, fostering effective adaptation and negotiation skills.
Support is available at every step of a student’s journey at EU, starting with pre-arrival guidance to ensure a smooth transition to Geneva. Once enrolled, you’ll benefit from many services, including the Career Services Department. Here, you will receive personalised coaching, CV editing assistance, and access to events designed to connect you with the business community. EU’s Business Immersion Weeks feature workshops, company visits, and business projects, are a prime example of this commitment to developing contacts. Coupled with Career Days speed-networking events, EU allows you to make a lasting impression in your job search and interviews.
Networking is woven into the fabric of the EU experience. From welcome drinks to alumni events, EU cultivates connections throughout a student’s academic and professional career. “We welcomed outstanding speakers, such as the CEO of Swiss-based insurance company La Mobilière,” Diana says.
For Jose, networking broadened his professional horizons: “Business Immersion Week discussions around AI and its potential impact on the workforce were particularly insightful. While healthcare isn’t my field of interest, these discussions nurtured a deeper understanding and appreciation for that industry.”
In addition to these unique opportunities, you’ll benefit from EU’s state-of-the-art facilities for optimal learning and student well-being. The library and study spaces provide a serene environment for focused work. The surrounding area offers a vibrant mix of shops, restaurants, and excellent public transportation, making it easy for you to explore the city of Geneva, and the majestic Alps.
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